Tis’ The Holiday season
And as many seasoned nail techs know, Holidays in the salon can be very hectic. While many people’s attention turns to gifts, wrap, and holiday parties, we wanted to make sure your salon is prepared for this time of year with some helpful tips & tricks.
The first thing is to be flexible!
Your clients are going to be running around and trying to finish their shopping/party planning, so you want to be able to accommodate them anyway you can; even if they are a few minutes late for their appointment, need to reschedule, call last minute, etc. If you are normally an appointment-only salon, this is when you may want to consider temporarily accepting walk-in appointments. Being flexible also means making room for extra appointments. Your regular 2-week infill client may want to come in sooner and adjust her appointment to have her nails fresh by a certain holiday, like New Year’s Eve. To be even more prepared, consider having extended holiday hours.
You also may want to extend time-slots for appointments
During this time of year, A LOT of your clients will be asking for nail art! Adding nail art designs generally take longer than regular enhancements. You should be assembling a display board of easy to complete, quick designs that can turn a plain manicure or enhancement into a fashion accessory in no time. Imagine adding $5 to every service ticket over the holiday season. That’s conservative. While you are at it, don’t forget about those party toes!
Check out our Holiday blog to get some festive holiday nail art inspiration!
Remember to keep in mind that the holidays are a great time of year for retail items.
People are already prepared to spend money on others, so why not give them a little area in your salon where they can do some shopping while they dry? Create mini retail areas in their direct line of sight. Baskets of products, paired with gift certificates, testers, and literature will keep them interested. Impulse buying is at its height during the holidays. Start placing orders now and have plenty of lotions, oils, and bath and body products around.
When it’s time to tally up the purchases, don’t forget the wrap!
Offer gift wrap or bag services and it will be one less thing your client has to think about. Gift bags are inexpensive and have a fairly high markup. It just makes the whole experience more polished.
Having holiday gifts for your clients is also a nice touch.
Whether it’s a quarter ounce bottle of NSI Nurture Oil, a file & buffer, or manicure gloves, you always want to show your clients how appreciative you are of their business, and how thankful you are. Gifts like these also ensure that any new clients will most likely return to your salon instead of someone else’s. Make sure to always have thank you cards too, just like you will be gifting your clients, they will probably want to gift you too!
Over all, the trick to surviving the holidays is to have fun and be merry!
Play holiday music, have cookies and cakes out for your clients to snack on, and maybe a refreshing beverage or two. Let your clients’ time in the chair be relaxing and fun. Pamper them during that 1 hour they are actually taking for themselves. It’s a crazy time of year, but if you have each client leaving your salon with smiles on their faces and a perfect set of nails, you’ve given them the best gift of the season!